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Audience (Traffic and Demographics)

tour group on Zattere in Venice

Our site reaches a global audience, with the largest native English-speaking segments coming from the U.S., the United Kingdom, Canada, and Australia.

Europe for Visitors averages more than 3.16 million visits and nearly 11.5 million editorial pageviews per year, according to Google Analytics. (We mention annual numbers because we focus on "evergreen" travel guides and cruise reviews, rather than perishable news items or blog posts.)

In our first 6-1/2 years of using Google Analytics, we've attracted nearly 20.6 million visits, more than 16.8 million unique visitors, and nearly 75 million editorial pageviews--with most of that traffic being on "evergreen" destination articles and cruise reviews.

Our reader engagement is remarkable, with 12.8% of our pageviews coming from visits of 30+ minutes and 27.6% coming from visits of 20 or more pages.

Just as important, our audience is skewed toward educated, high-income adults, according to a Quantcast demographic analysis of users in the USA. We're especially strong in the "$150,000+" and "Grad School" categories. (See embedded Quantcast table below.)

Traffic

  • 20,588,457 visits (monthly average: 263,955 visits)

  • 16,806,194 unique visitors (monthly average: 214,464 unique visitors)

  • 74,466,529 pageviews (monthly average: 954,699 pageviews)

Engagement

Source: Google Analytics

  • 12.06% of our pageviews come from visits of 30 minutes or more.

  • 27.67% of our pageviews come from visits of 20+ pages.

U.S. Demographics

Source: Quantcast

This embedded table, which is linked to Quantcast's servers, shows our U.S. audience data for the most recent Quantcast survey period.

"Index" numbers reflect how Europeforvisitors.com ranks for various demographic segments, using a baseline of 100 for the overall U.S. Internet audience. (For example, our site has unusually high index numbers for "$150k+" incomes and "Grad School" education.)


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