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Audience (Traffic and Demographics)

tour group on Zattere in Venice

Our site reaches a global audience, with the largest native English-speaking segments coming from the U.S., the United Kingdom, Canada, and Australia.


Europe for Visitors currently averages more than 300,000 visits, 250,000 unique visitors, and 900,000 pageviews per month, as reported by Google Analytics. (Traffic varies by season, climbing from an early-December low to an extended peak in the summer months.)

In our first 8+ years of using Google Analytics, we've attracted nearly 26 million visits, 21 million unique visitors, and more than 90 million editorial pageviews--with most of that traffic being on "evergreen" destination articles and cruise reviews.

SimilarWeb "Website visits" graph

This is a live widget, with traffic drawn from Google Analytics. Click "See more traffic stats" for additional information:

U.S. Demographics

Source: Quantcast

The Quantcast table below shows our U.S. audience data. "Index" numbers reflect how ranks for various demographic segments, using a baseline of 100 for the overall U.S. Internet audience. (For example, our site has unusually high index numbers for "$150k+" incomes and "Grad School" education.)

quantcast table 

Related pages:
PR Opportunities 
Press clippings Measuring Traffic and Demographics