Audience (Traffic and Demographics)

Our site reaches a global audience, with the largest native English-speaking segments coming from the U.S., the United Kingdom, Canada, and Australia.

Europe for Visitors averages more than 3.5 million visits and nearly 13 million editorial pageviews per year, according to Google Analytics.

In our first five years of using Google Analytics, we attracted more than 17.6 million visits and 64 million editorial pageviews--with most of that traffic being on "evergreen" destination articles and cruise reviews.

Our reader engagement is remarkable, with 12.06% of our pageviews coming from visits of 30+ minutes and 27.67% coming from visits of 20 or more pages.

Just as important, our audience is skewed toward educated, high-income adults, according to a Quantcast demographic analysis of users in the USA. We're especially strong in the "$150,000+" and "Grad School" categories.

The Google and Quantcast charts below provide insights into our audience size and demographics.

Traffic

January 5, 2007 - January 4, 2012 (5 years)

Source: Google Analytics

• 17,604,698 visits (yearly average: 3,520,940 visits)

• 14,757,974 unique visitors (yearly average: 2,891,595 unique visitors)

• 64,400,940 pageviews (yearly average: 12,880,186 pageviews )

• 240 countries and territories

Click here for larger image

Engagement

Source: Google Analytics

• 12.06% of our pageviews come from visits of 30 minutes or more.

• 27.67% of our pageviews come from visits of 20+ pages.

U.S. demographics

Source: Quantcast

This embedded table, which is linked to Quantcast's servers, shows our U.S. audience data for the most recent Quantcast survey period. (Like many other media sites, we belong to the Quantcast Quantified Publisher Program, which uses metrics that are accredited by the Media Rating Council.)

"Index" numbers reflect how Europeforvisitors.com ranks for various demographic segments, using a baseline of 100 for the overall U.S. Internet audience. (For example, our site has unusually high index numbers for "$150k+" incomes and "Grad School" education.)

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