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Audience (Traffic and Demographics)

tour group on Zattere in Venice

Our site reaches a global audience, with the largest native English-speaking segments coming from the U.S., the United Kingdom, Canada, and Australia.


Europe for Visitors currently averages nearly 243,000 sessions 195,000 users, and 840,000 editorial page views per month, as reported by Google Analytics. (Traffic varies by season, climbing from an early-December low to an extended peak in the summer months.)

In our first 9+ years of using Google Analytics, we've attracted more than 28 million visits, 22 million unique visitors, and 98 million editorial pageviews--with most of that traffic being on "evergreen" destination articles and cruise reviews.

Google Analytics screen shots:

This Google Analytics "Audience Overview" table shows our traffic for one calendar year:


And here's a recent Google Analytics screen capture for one month's worth of traffic:

google analytics screen capture

U.S. Demographics

Source: Quantcast

The Quantcast table below shows our U.S. audience data. "Index" numbers reflect how ranks for various demographic segments, using a baseline of 100 for the overall U.S. Internet audience. (For example, our site has unusually high index numbers for "$150k+" incomes and "Grad School" education.)

quantcast table 

Related pages:
PR Opportunities 
Press clippings Measuring Traffic and Demographics