 Durant
& Cheryl Imboden'sEurope for Cruisers europeforcruisers.com |
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News
ABOVE: Hurtigruten's MS Fram in the months before launch. Norwegian Coastal Voyage becomes "Hurtigruten" worldwideNew York, NY, September 2007 -- Norwegian Coastal Voyage, the U.S. subsidiary of Hurtigruten (pronounced Her te grew ten), is adopting its parent company's worldwide name. The change of name is just one of several steps Hurtigruten has taken over the past few years as it works hard establishing itself as the leading player in the explorer cruise market, adding many of the world's most remote and intriguing destinations such as Antarctica, Greenland and the Arctic's Spitsbergen to its Norwegian product line. This year, the company launched a new 318-berth deluxe exploration ship, the MS Fram, built especially for polar waters. Hurtigruten is one of the world's oldest cruise lines, which started 115 years ago operating coastal steamers along the fjord-filled west coast of Norway in the 1890s. The recent merger of its two partner companies has created a more powerful player in the global market. Hans Rood, president of Hurtigruten Inc., explains:
Over the coming months, the North American market will become accustomed to seeing "Hurtigruten" and the new logo as the campaign continues to build its share of the Norwegian cruise market and promote new destinations and itineraries. Hurtigruten is a world leader in expedition cruising sailing to many of the
world's last frontiers including Antarctica, Greenland and the Arctic's
Spitsbergen. Information, brochures and reservations can be obtained from
Hurtigruten, (800) 323-7436/f(212) 319-1300; fax (212) 319-1390; 24-hour
brochure hotline (800) 666-2374;
www.hurtigruten.us. |
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