Heidi and Johanna Spyri - Europe for Visitors
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Switzerland's Heidi Year

Heidi Map - SwitzerlandSwitzerland Tourism's "MyHeidi" map identified Heidi-related landmarks and tourist attractions.

by Durant Imboden, Europe for Visitors, and
Cheryl Imboden, Switzerland for Visitors

In a country that takes pride in its cows, goats, and business savvy, it shouldn't be surprising that Swiss tourist authorities milked the 100th anniversary of Johanna Spyri's death for all that it was worth. The author of Heidi--the novel about a spunky Alpine maiden, her grandfather, and her goatherd friend Peter--was honored with events that range from tour packages to a special train.

Some of the "Heidi Year" events included:

  • A "Heidi Express" train operated by the Rhaetian Railways between Landquart and Tirano.
  • A 6-day "Route My Heidi" tour package that started in Zürich and wound through Canton Graubünden (including resorts of the Engadine) before continuing to Lugano.
  • A daily "Peter the Goatherd" parade in Vilters, where a boy in traditional costume took a herd of 80 goats from the village to the mountains and back every day.
  • Trails where you could see locations from the Heidi movies of 1952, 1978, and 2001.
  • A touring exhibition at the University of Zürich that offered a look at Heidi's career and how she is marketed as a tourist attraction.

Although "Heidi Year" is now over, there's still plenty of Heidi hype in Switzerland and Heidi material on the Web. For more on Johanna Spyri's high-altitude heroine, see the Web links on page 2.

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