Myswitzerland.com

ABOVE: After you've selected a language and country of origin, you'll be taken to this page at Myswitzerland.com.

The following report was written in 1999 by Durant Imboden of Europe for Visitors, who also wrote the book Buying Travel Services on the Internet.

Switzerland Tourism's Myswitzerland.com is an
impressive but incomplete Web site for travelers

by Durant Imboden

Switzerland Tourism, the national tourism organization of Switzerland, recently unveiled its new multilingual Web in an online media conference that featured online video presentations from Zürich and New York. While the conference was impressive, the new Web site--called Myswitzerland.com--came across as a mixed bag of slick features, useful but incomplete travel information, and an isolationist approach to the Web.

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