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Riffelalp Resort Zermatt
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The new
Riffelalp Resort is a five-star successor to the Riffelalp Grand Hotel,
whose guests ranged from royalty to Rockefellers. |
In late November, 2000, a fax arrived
in the office that I share with my husband, Durant Imboden of
Europe
for Visitors. It was an invitation to a weekend press conference at the new
Riffelalp Resort in Zermatt, Switzerland, which was about to open for its first
season after several years of planning and construction.
What made the press conference interesting was the story behind the new
resort: It was the result of a partnership between the Seiler family (whose
ancestor built the original Riffalp Grand Hotel in 1884) and the Sandoz-Family
Foundation, which invested more than 50 million Swiss francs in the project with
the aim to "preserve, or revive, a splendid example of Swiss economic
history." Most of the old luxury hotel had been destroyed by fire in 1961,
and now--almost 40 years later--a smaller, more intimate, yet equally luxurious
successor was rising from
the ashes at a time when traditional resort hotels are often viewed as an
endangered species.
I was unable to accept the Riffelalp Resort's invitation on such short
notice, so Durant Imboden went in my place. He was the only representative of the
North American media and the Internet travel press at an event that was attended
by representatives of such publications as Die Welt, Le Figaro,
and The Financial Times.
The results of his trip include an illustrated
article on the new resort, an official history of the old hotel, personal
observations in the form of "reviewer's notes," and photo galleries of
the Riffelalp Resort, the surrounding ski slopes, and Zermatt. I've also used
this opportunity to update my existing articles on Zermatt.
To begin reading,
please go to the main Riffelalp
Resort article or click the links in the navigation table below:
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