 Durant
& Cheryl Imboden'sSwitzerland & Austria for Visitors switzaustriaforvisitors.com |
"Best of the Web"
- Forbes and The Washington Post
Custom Search
|
|
|
Riffelalp Resort Zermatt
In late November, 2000, a fax arrived in the office that I share with my husband, Durant Imboden of Europe for Visitors. It was an invitation to a weekend press conference at the new Riffelalp Resort in Zermatt, Switzerland, which was about to open for its first season after several years of planning and construction. What made the press conference interesting was the story behind the new resort: It was the result of a partnership between the Seiler family (whose ancestor built the original Riffalp Grand Hotel in 1884) and the Sandoz-Family Foundation, which invested more than 50 million Swiss francs in the project with the aim to "preserve, or revive, a splendid example of Swiss economic history." Most of the old luxury hotel had been destroyed by fire in 1961, and now--almost 40 years later--a smaller, more intimate, yet equally luxurious successor was rising from the ashes at a time when traditional resort hotels are often viewed as an endangered species. I was unable to accept the Riffelalp Resort's invitation on such short notice, so Durant Imboden went in my place. He was the only representative of the North American media and the Internet travel press at an event that was attended by representatives of such publications as Die Welt, Le Figaro, and The Financial Times. The results of his trip include an illustrated article on the new resort, an official history of the old hotel, personal observations in the form of "reviewer's notes," and photo galleries of the Riffelalp Resort, the surrounding ski slopes, and Zermatt. I've also used this opportunity to update my existing articles on Zermatt. To begin reading, please go to the main Riffelalp Resort article or click the links in the navigation table below:
|
