In 1979, a group of foreign and other non-Venetian organizers attempted to revive Carnevale
in the same spirit that provokes American historical societies to organize mock battles on
Independence Day or to stage charity balls with Victorian costumes and themes. The
modern-day merchants of Venice quickly recognized the economic potential of this
Phoenix-like Carnevale, and a new tourist season was born. Lisa St. Aubin de
Terán describes this phenomenon in her book,
Venice:
The Four Seasons:
"This recent revival of the ancient Carnival has not struck a chord in the
hearts of the citizens, but it has touched a new button on the cash register. The whole
festival has become an organized debacle that most Venetians suffer with ill
grace."
"...The finale of fireworks over the lagoon packs the Piazza San Marco and
the Riva degli Schiavoni so tightly that the oohs and aahs of admiration for the
bombardment of noise and color is muted by the sheer crush. This last homage to the water
is, perhaps, the one moment of real excitement of the whole affair. The mixture of
splendid exploding rain and the crowd of over a hundred thousand people crammed into a
small contained space make for a communal burst of adrenalin."
