PR Opportunities

Information for Public Relations Professionals

Contact address:

What you need to know about us:

• Europe for Visitors has been reviewed favorably by Time, PC Magazine, USA Today, the Montreal Gazette, and other traditional media. It has earned a "Best of the Web" award from Forbes Magazine and an "Editor's Choice" from PC World.  (See press clippings.)

• Our circulation averages more than 600,000 unique visitors per month. (See sample traffic reports.) According to Alexa, this places us in the top 1% of Web sites worldwide.

• All traffic is on editorial pages--we have no forums, chat rooms, pop-up windows, or frames to artificially boost our traffic numbers. And our readers are active buyers of travel-related products and services. (See testimonials).

• We're one of the few non-corporate travel sites that have been invited to join the Travel Ad Network, which includes such major publishers as Lonely Planet, Rough Guides, Dorling Kindersley, and Rand McNally. (Our advertisers include major airlines, international hotel groups, cruise lines, and national or regional tourism organizations.)

In addition to providing an audience of readers who are looking for information on European travel, we offer several advantages over newspapers and magazines:

• Editorial content is "evergreen." With a newspaper or magazine, an article has a shelf life of a day, a week, or a month at most. On the Web, articles can remain online indefinitely and can be updated as necessary. (Thanks to search engines, our articles from as far back as 1997 continue to draw new readers every week.)

• Readers can click through to your client's Web site. Our articles normally include links to related Web sites, so readers can get more information on the spot instead of requesting printed literature by mail or telephone.

• Articles can be longer, with unlimited color photos. A typical newspaper feature is 500-1,000 words long, with one or at most two photos. On our sites, an article can be as long as the topic requires, with related articles and photo galleries in many cases.

For more information on the value of online publicity, see our article, "PR Power of the Web."

Topics covered

We write about countries, transportation services, and tourist attractions in Europe, with an emphasis on "evergreen" rather than time-sensitive features.

Lately, we've been placing greater emphasis on "saturation coverage" or "megafeatures" about destinations, cruises, and other European travel experiences. These megafeatures often consist of multiple articles and photo galleries. Click here to see examples.

How you can help us (and your clients)

We're interested in working with PR professionals who can help us expand our European destination and transportation coverage--for example, by supplying press releases for our European Travel News section. (We emphasize stories about major events, new attractions, etc. rather than packages or deals.)

• IMPORTANT: Europe for Visitors should not be confused with About.com's goeurope.about.com site, which is also called "Europe for Visitors." That site, now run by About.com's former "Amateur Erotica" guide, has no connection with Europeforvisitors.com.

Where to send press materials and inquiries:

To send press releases by e-mail, or to request offline contact information (phone, fax, and mailing address), please use this address:

Credit: The JavaScript e-mail link on this page
is adapted from a free script at JoeMaller.com.

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