PR Opportunities

Information for Public Relations Professionals

From: About Us

Durant and Cheryl Imboden

ABOVE: Durant and Cheryl Imboden in Venice, Italy.

What you need to know about us:

Our circulation numbers are impressive for a highly-targeted travel site: more than 3.5 million visits and nearly 13 million editorial pageviews per year, with readers who are more prosperous and highly-educated than average. (See Audience: Traffic and Demographics.) In our first five years of using Google Analytics, we racked up more than 17 million visits and 64 million editorial page views--mostly on "evergreen" destination articles and cruise reviews that generate Web referrals month after month, year after year.
Our editorial content is geared to active travelers (not armchair travelers) who are researching where to go and how to spend their money in Europe.

To gauge our influence, read our testimonials from travel vendors and readers.

In 2012, we're increasing our cruise coverage and promoting our Europe for Cruisers reviews on destination pages. (See our "Cruising PR Opportunities" presentation in PDF format if this topic is of interest to you.)

Audited traffic:

Comscore and Nielsen Online assign our traffic to their audited circulation figures for Travora Media (formerly the Travel Ad Network), which represents our site along with LonelyPlanet.com, RoughGuides.com, RandMcNally.com, Kayak.com, the European Travel Commission's VisitEurope.com, and other major travel sites. This means that you may not see our traffic broken out separately in CisionPoint and other third-party reporting tools.

Where to send press materials and inquiries:

To send press releases and JPEG photos by e-mail, or to request offline contact information (phone, fax, and mailing address), please use this address:

Credit: The JavaScript e-mail link on this page is adapted from a free script at JoeMaller.com.

From Europe for Cruisers:

Follow @durant_imboden