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Audience (Traffic and Demographics)

tour group on Zattere in Venice

Our site reaches a global audience, with the largest native English-speaking segments coming from the U.S., the United Kingdom, Canada, and Australia.


Europe for Visitors currently averages nearly 249,000 sessions, more than 190,000 users, and 770,000 editorial page views per month, as reported by Google Analytics. (Traffic varies by season, climbing from an early-December low to an extended peak in the summer months.)

In our first 10 years of using Google Analytics, we've attracted nearly 30 million sessions, 24 million users (a.k.a. unique visitors), and more than 102 million editorial pageviews--with most of that traffic being on "evergreen" destination articles and cruise reviews.

Google Analytics screen shots:

This Google Analytics "Audience Overview" table shows our traffic for the most recent calendar year as of March 18, 2017:


Here's a Google Analytics screen capture for one month's worth of traffic during the spring season:


Finally, here's the weekly traffic trend for our sessions (visits) in early 2017:


U.S. Demographics

Source: Quantcast

The Quantcast table below shows our U.S. audience data. "Index" numbers reflect how ranks for various demographic segments, using a baseline of 100 for the overall U.S. Internet audience. (For example, our site has unusually high index numbers for "$150k+" incomes and "Grad School" education.)

quantcast table 

This page was updated in March, 2017.

Related pages:
PR Opportunities 
Press clippings Measuring Traffic and Demographics