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Audience (Traffic and Demographics)

tour group on Zattere in Venice

Our site reaches a global audience, with the largest native English-speaking segments coming from the U.S., the United Kingdom, Canada, and Australia.


Europe for Visitors normally averages nearly 2o0,000 sessions160,000 users, and 430,000 editorial page views per month, as reported by Google Analytics.

In more than a dozen years of using Google Analytics, we've accrued nearly 38 million sessions, 30 million users (a.k.a. unique visitors), and 122 million editorial pageviews--with almost all of that traffic being on "evergreen" destination articles and cruise reviews.

Google Analytics screen shots:

This Google Analytics "Audience Overview" table shows our editorial traffic for the 12 months ending December 31, 2019.

Europe for Visitors traffic - 2019

You'll note that our traffic varies by season, climbing from an annual low in December to an extended peak in the summer months.

In this second table, you can see how the 2020 coronavirus pandemic affected our traffic in the first quarter of 2020. (Our traffic was climbing until February 23, when the news media reported that coronavirus infections had spread to Italy and other European countries.)

The travel industry as a whole has taken an enormous hit from the coronavirus, and we expect our traffic to follow industry trends as the economy and the travel sector begin to recover in late 2020 and 2021.

Europe for Visitors traffic 1Q 2020

U.S. Demographics

Source: Quantcast

The Quantcast table below shows our U.S. audience data. "Index" numbers reflect how ranks in various demographic segments, with 100 being Quantcast's baseline for comparisons betwseen sites.

For example, our site has unusually high index numbers for $150k+ incomes (149/100) and Grad School education (141/100).

Quantcast U.S. demographics - Europe for Visitors

Related pages:
PR Opportunities 
Press clippings Measuring Traffic and Demographics